Hitting the Streets Marketing

Besides putting the finishing touches on the new office decor, Earth and Air Wellness has been spending its days hitting the streets of Walnut Creek, business cards in hand and hope in our hearts that our next patient is just waiting to meet us! It seems like an easy enough tasks but in reality walking up to people and saying “hi” is scarier than it seems. Remember the days on the playground when it was okay to sit down next to someone and say “what’s your name?” If only I had the guts I did as a five year old. Maybe I can still muster up a little.

We’ve done a pretty good job so far, actually. There are tons of shops and salons and studios and cafes. We’re shaking lots hands and dropping plenty of cards. We even got a couple of requests for brochures and possible opportunities for community education. That’s how to do it!

Walnut Creek is a great place to stroll so it’s not all hard work. The sun has been shining and the afternoons are warm. And everything is so close that it’s completely walkable. I just have to stop myself from handing over money to every merchant in exchange for their fancy collections. Hopefully soon some of them will be handing me money…in exchange for my useful knowledge of Chinese Medicine and Acupuncture services of course!

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